BackAdvertising Law

The Advertising Law Group of Nelson Mullins provides a strategic approach regarding advertising litigation, advertising campaigns, competitive advertisements, advertising and promotion disputes, and compliance guidelines. Our attorneys work closely with the product development, sales, and marketing representatives of our clients. By nurturing the relationships between these core product managers and advertising counsel, we have developed partnerships that are focused on creating effective advertising campaigns in advance of product launches, avoiding expensive competitive litigation spawned by product launches, and protecting the new and existing products that are critical for the clients’ continuing success in the market.

The Advertising Law Group has experience and capabilities in the following areas:

  • Defending and prosecuting Lanham Act false advertising, unfair competition and trademark infringement claims, including claims seeking immediate injunctive relief and advertising related class actions
  • Representing clients  before the National Advertising Division of the Council of Better Business Bureaus (NAD) -- a self-regulatory body that resolves complaints associated with Internet and national broadcast and print media ads
  • Competitor and class action litigation regarding unfair and deceptive trade practice allegations
  • Analysis and development of advertising campaigns, focusing on risk avoidance and effectiveness
  • Advertising and marketing counseling, including advising clients regarding product claims and competitive messages
  • Policing competitor claims

We have handled matters in the consumer products sector, the manufacturing industry, the pharmaceutical industry, the environmental field, and the medical industry. Working closely with the product managers, our goal is to promote the client’s business model and revenue base. This relationship helps reduce risk, enabling our clients to focus on value added by new and existing products, messages received by the intended demographics, and competitive response to the products.